Tennis superstar Serena Williams surprised Club members at the Marjorie S Fisher Boys & Girls Club by making a winter wonderland in the Club’s playground in early December. Serena met a select number of Club members, played with them in the snow and gave them a special snow globe gift to remember the once-in-a-lifetime experience. ‘Serena’s Snowy Surprise’ was created as an online commercial for Ford Motor Company’s Lincoln brand. As part of the event, the agency overseeing the production made a significant contribution to the Club. The video made is now posted and is getting worldwide attention!
Williams interacted with the two dozen Club members selected by the production crew to participate in the video. She asked if you have fun at the Boys & Girls Club and the chorus of children screamed “yes!” During the shooting, all CDC-recommended guidelines were followed, including mandatory testing for Club members, staff and 50 plus crew members for the production.
“This was a once-in-a-lifetime experience for our Club members. Not only did they get to see their Club turned into a snowy, winter wonderland, but they also got to meet an incredible role model Serena Williams,” said Vice President of Corporate Partnerships and Marketing Eric Roby. “I want to thank Serena Williams, Lincoln and the production company Hudson Rouge for supporting the Clubs and making Serena’s Snowy Surprise a reality. All involved fell in love with the Club members and gained a much deeper understanding of the importance of Boys & Girls Clubs in our communities.”
It was clear that Williams had an amazing time during the 12-hour shot. At one point she told the children to hush and then followed up by saying with a chuckle, “I can say things like that now since I am a mother.” She even got into a snowball fight with the Club members and gave out countless hugs and words of encouragement to Club members.
The video was released on the day that the Marjorie S Fisher Boys & Girls Club held its holiday party. The Club turned the event into a viewing party.
“The kids must have watched the video at least 20 times,” said Executive Club Director LaTrica Jenkins. “Each time they watched it they screamed with excitement. It has been such a wonderful experience for them.”